Curated Canadian
4ULOCAL an online marketplace for locally made products
"Buy Local, Buy Canadian"
Curated Canadian
4ULOCAL an online marketplace for locally made products
"Buy Local, Buy Canadian"
About Us
Getting Started
Interesting Links
Our Amazon Pivot
4ULOCAL was the culmination of several life events that sparked one day when our family ran out of eggs!
My breakfast usually starts with a couple of eggs. For health reasons, we started to buy organically fed, chicken eggs from a local farm, when one day our family ran out of eggs. It was to early to visit the farm and what about the
4ULOCAL was the culmination of several life events that sparked one day when our family ran out of eggs!
My breakfast usually starts with a couple of eggs. For health reasons, we started to buy organically fed, chicken eggs from a local farm, when one day our family ran out of eggs. It was to early to visit the farm and what about the public, how would they be able to solve the problem? They would have to wait until the farmers market opens on Saturday. It was Tuesday. How could someone find out if local eggs were close by? Yellow pages? News Paper? I searched "local organic eggs" on Google, 35 million addresses appeared, I checked the first ten URLs and nothing was local. This was a problem worth solving.
Many of us already know the benefits of buying local. Buying local can make a huge impact and strengthen so much, including: your community, the economy, the environment, your health and culture; factors that you will be hearing a lot more about. It is not just about buying local food, the same can be said for anything made local. In small pockets, buy local consumerism and cooperatives has been spinning its wheels since 1472. The problem, as I see it, is local products are not convenient and the vendors and their supporters are highly fragmented. When people want to buy local, it is hard! I want to fix the problem for all makers, artist, farmers and fishermen - anything made in small batches and local, this is our niche. Small is indeed beautiful - world-wide, solopreneurs, micro enterprises and small business already are making a difference. Our purple cow, blue ocean strategy is creating ‘local’ online. So, when a customer, is thinking about ‘hiring a product’ to get a job done,
4ULOCAL will make it easy and convenient (Hat tip-Clayton Christensen). Leveraging the current buy local zeitgeist, 4ULOCAl is arriving at the right time, with the right technology.
4ULOCAL will be a powerful social marketplace bringing together all local products, all shoppable from one place. 4ULOCAL, (pronounced - For You Local) is an easy way to buy local. For shoppers, its a positive way to discover and buy great local treasures. For merchants, 4ULOCAL is a powerful place to market and sell your products to millions of new customers, who come to do nothing but shop. 4ULOCAL is where the transformative power of e-commerce meets the buy local movement, reducing the friction in both the buying and selling experience, greatly expanding the present opportunity and frequency of visits.
Our mission, Maximize Buy Local Everyday. We all know the benefits of buying local, we plan to build a movement, a revolution, based upon our “Sustainable+™” values. “Act global and think local” is no longer an aspiration, we make it real. Now you can, Buy Local everyday. Now you can, build a better life in harmony with nature. Now you can, live a healthier life. Now you can, eat and enjoy fresher local food. Now you can, find better quality and authentic products. All made local and conveniently found online. We are out to change the world! To reignite the love of all things local; to plug the economics leaks! You can help us to astound, to build more resilient and vibrant communities. Remember the more we buy local, the more money, jobs and taxes, we keep local. We plan to demonstrate that our Sustainable Plus values go hand in hand and are mutually reinforceable; truly a win, win, win.
4ULOCAL is so much better for you, for a deep dive into our Mission, Vision and Values, please watch our video below.
Our Amazon Pivot
Interesting Links
Our Amazon Pivot
Our original web site was built upon of our sustainable plus values. This present site is a pivot from the platform. We think it is a positive pivot, allowing us to leverage the amazing success of Amazon to build our brand. Our Sustainable Plus platform is waiting in the wings and will be rolled later and will be supportive of the Amazo
Our original web site was built upon of our sustainable plus values. This present site is a pivot from the platform. We think it is a positive pivot, allowing us to leverage the amazing success of Amazon to build our brand. Our Sustainable Plus platform is waiting in the wings and will be rolled later and will be supportive of the Amazon backend.
We could start 4ULOCAL one customer and one vendor at a time, compete head to head or we can leverage and bring focus to the already 30,000 Canada-based third-party sellers on Amazon from all 13 provinces and territories – many of which are small and medium-sized businesses. Last year they grossed more than $1 billion on Amazon.ca in 2019 and grew 40% year-over-year.
4ULOCAL consumers know it’s not just about price, today we must assess the environmental, ethical, community costs of our buying behavior. Consumers make purchase decisions based on the information they find online, local needs to be there and easy to find. If we want durable economies and vibrant community then we must support local. This is a start, our move in that direction.
Our platform, once rolled out, will promote 'innovative convenience', such as local pickup and face to face interaction with local entrepreneurs, the backbone of our sustainable plus platform. The Sustainable Plus platform will strive to provide consumers with increased local choice and deeper product knowledge. We understand consumers are demanding to know more about their products: where, when and how it is made, the ingredients used to make the products…etc. Our platform will be there for them. Local entrepreneurs on 4ULOCAL will take pride in the granular information that they will be able to supply, it will be a competitive advantage. Consumers already appreciate the quality of something made by hand or made in a small batch or grown in a small garden, we make it easy to find. 4ULOCAL builds on the current trends in retail, as described in the video, our ethos-pathos-logos is centered around sustainable development plus. Our innovation will continue as we look at integrating AI and VR. In the future, we hope to amplify the work of the catholic church, the teachings of Gandhi, Credit Unions, Coops, scholar EF Schumacher, BALLE, community supported agriculture, B Corps, CEDIFs and any and all groups that leverage the power of local. We look forward to the future of local and 4ULOCAL.
Interesting Links
Interesting Links
Interesting Links
From the initial spark, we basically began with the end in mind, helping consumers discover great locally made products, has been our north star. However as we set out on our journey to achieve our goal, we have been buoyed and propelled by similar thinking organizations:
From the initial spark, we basically began with the end in mind, helping consumers discover great locally made products, has been our north star. However as we set out on our journey to achieve our goal, we have been buoyed and propelled by similar thinking organizations:
http://centreforlocalprosperity.ca/
https://nsfa-fane.ca/projects/other-projects/opportunities-challenges-atlantic-agriculture/